‘Zwahrat’ is a story of sisterhood.
We are cousins who share a unique bond that goes far beyond words. Our roots are based on our childhood when we lived together with our grandmother (famously Known as ‘Maaji’).
A few of our fondest memories include dressing up by wearing our grandmother’s old skirt (Ghagra), scarf (Chunni), traditional jewelry (Jhumka, Ghungroo, Borla) and dancing to her folk songs; Getting ears pierced at home in an old traditional style followed by Maaji applying the mixture of turmeric and mustard oil for healing; Fighting over that beautiful pair of earrings at the store which was available only for one person; Borrowing each other’s jewelry on all occasions with the promise of returning them back and the intent of never doing the same.
While growing up gifting each other exclusive pieces of jewelry became our own little tradition and still is.
So, Zwahrat came about when we decided to bring our childhood memories to life and as a tribute to our beloved Maaji who immensely shaped our lives to become strong and independent women.
Our designs are inspired by traditional jewelry worn by men and women across India and are relevant in today’s time. With each piece, designed with care, you will feel the essence of the ancient and modern world coming together.
Zwahrat’s larger mission is empowering women by generating sources of income, enabling decision making and helping them lead better lives, particularly in rural India. Through our work, we hope to make a tiny difference in this area that we know requires massive change.
As it signifies to us, we both hope that Zwahrat creates a sense of belongingness to your past while you cherish your present with a deep feeling of love.
